Diversity, Equity and Inclusion

Eleven by Venus Williams Launches #PrivilegeTax Movement to Highlight the Gender Wage Gap

The lifestyle brand unveiled a platform for young women to get inspired and speak up

venus-williams-privilege-tax-2021 — Eleven's #PrivilegeTax gives customers a chance to donate 19 cents—the monetary difference how much men and women make—to Girls Inc. of Greater Los Angeles when purchasing an item.Eleven by Venus Williams

By Tiffany Moustakas

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The wage gap between men and women is nothing new to Venus Williams. But instead of just acknowledging its existence, she’s ready to do something about it.

As part of Women’s History Month and Equal Pay Day on March 24, the tennis star worked with her lifestyle brand, Eleven by Venus Williams, to launch #PrivilegeTax, an initiative focused on bringing awareness to the existing gender pay gap between men and women. Right now, women are paid 81 cents for every $1 men make.

Tiffany Moustakas

Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.

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