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It’s difficult to say if the handyman or the elephant is the hero in new print work for Armstrong Industrial Hand Tools from Arian, Lowe & Travis.
The Chicago agency’s ads are intended to show the extreme situations maintenance men are called into. Putting the ad together meant trips to Germany and the Netherlands to work with a photographer known for his retouching ability, according to ALT’s creative head, Kevin Lynch.
A factory scene was shot in Germany, then a model of a boiler with an elephant’s rear end sticking out of it was set up in a studio.
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