Element 79 Supports Pepsi Promo

CHICAGO A promotion for Pepsi’s Aquafina offers cash prizes up to $10,000 for people who are seen with the bottled water and features two blimps traveling to 60 cities.

Two television spots from Omnicom’s Element 79 Partners, Chicago, back the “Aquafina Pure Luck” promotion. The first ad, breaking July 1, focuses on the blimps arrivals and the awarding of prizes to consumers.

The second spot, which will debut in mid-July, stars actresses Lauren Graham and Alexis Bledel from the TV show Gilmore Girls. Radio and Internet components also support the promotion.

Pepsi is set to hear creative pitches on the brand from Element 79, in addition to fellow Omnicom shops BBDO and DDB, both New York, according to sources.