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CHICAGO Element 79 continues to tout the scientific basis behind Gatorade in the latest spot in the brand’s “Origins” campaign, which in the past has documented how the drink was developed at the University of Florida and widely adopted by the National Football League.
The new commercial recounts how the Gatorade Sports Science Institute helped Australian triathlete Chris Legh come back from a collapse at the 1997 Ironman Triathlon World Championship in Hawaii to win the 2004 Ironman Coeur d’Alene.
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