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CHICAGO Element 79 looks to highlight the style and sophistication of service provided by Celebrity Cruises in its first work for the company since winning the account last year.
Under the new tagline, “Starring you,” a television spot broke on cable networks earlier this week. The spot uses David Bowie’s song “Fame” as its soundtrack and depicts tuxedoed staffers providing champagne and other services on the boat. “How does it feel to be on a Celebrity Cruise?” asks a voiceover.
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