Element 79 Adds Hillshire

CHICAGO Sara Lee has shifted its $20 million Hillshire Farm brand to Omnicom Group’s Element 79 Partners from Havas’ Euro RSCG Tatham, the client has confirmed.

The move was made without a review. Element 79, Chicago, last month was a finalist in Sara Lee’s review for its Ball Park Franks and Jimmy Dean accounts, worth $40 million. Omnicom’s TBWA\Chiat\Day, Playa del Rey, Calif., won the competition for those brands, previously at Publicis Groupe’s Leo Burnett. The client was, however, suitably impressed with Element 79’s performance in that review to move the Hillshire Farm business to the agency.

Hillshire Farm, along with Ball Park and Jimmy Dean, are brands that are expected to get an increase in ad spending based on projected sales growth, Lee Chaden, Sara Lee’s executive vice president of global marketing and sales, told analysts last week.