Electric Boat Runs Silent, Runs Deep

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Ads occasionally use the device of keeping the product hidden, but the approach seems especially appropriate in Mintz & Hoke’s latest print salvo for General Dynamics’ Electric Boat, which manufactures systems used aboard submarines.

One headline reads: “See the 100 mission-ready Special Operations forces about to come ashore? Neither can anyone else.” And another: “The only thing more intimidating than seeing a battle group on the horizon is not seeing one.”

Each ad shows the apparently quiet, non-threatening sea and sky; no submarines are visible.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in