Electric Blue

The New York Giants are set to defend their Super Bowl title, but the team is already winning at social media

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In the mid-2000s, Nilay Shah often heard the same bewildered question from his party-hardy college buddies at the New Jersey Institute of Technology. They’d playfully jaw at him as he jumped into the driver’s seat of his Mitsubishi, yanked the door shut and drove 20 minutes to serve as an uncompensated Web intern for the New York Giants.

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