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NEW YORK Warner Bros. has partnered with the Web production studio For Your Imagination to launch an elaborate branded-entertainment campaign for the upcoming release Watchmen. The push includes a set of specially created crossover story lines for four different online series.
According to company co-founder and CEO Paul Kontonis, Warner agency MediaCom has crafted an online campaign for Watchmen — the movie adaptation of a beloved but hardly mainstream graphic-novel — that attempts to generate interest among potential new fans.
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