El Pollo Loco Selects Y&R Cos.

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LOS ANGELES Fast-food chicken chain El Pollo Loco said it has awarded its $7 million creative and media account to the Y&R Cos.

The Irvine, Calif., shop edged out finalists Grey in Los Angeles and Krueger in Torrance, Calif., for the win. The incumbent, Dailey & Associates in West Hollywood, Calif.,

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