El Pollo Loco Amplifies Its Cultural Roots With Its First-Ever Online Merch Shop

The restaurant chain teams with highly reputed L.A. artists for a vibrant collection

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El Pollo Loco is cooking up something other than chicken: a new line of merch that celebrates the brand’s Mexican roots.

This week, El Pollo Loco launched Loco Gifts and Gear, its first-ever merch store. In collaboration with food and beverage agency Edible Inc., the online shop will bring El Pollo Loco’s heritage and brand story to life through an array of clothes, accessories and gear curated and crafted in an exclusive collaboration with three Los Angeles-based Latino creators.



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