Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
El Pollo Loco is cooking up something other than chicken: a new line of merch that celebrates the brand’s Mexican roots.
This week, El Pollo Loco launched Loco Gifts and Gear, its first-ever merch store. In collaboration with food and beverage agency Edible Inc., the online shop will bring El Pollo Loco’s heritage and brand story to life through an array of clothes, accessories and gear curated and crafted in an exclusive collaboration with three Los Angeles-based Latino creators.