El Chico Has Fun In Tuna, Texas

The El Chico Restaurants chain here is launching new test marketing today that employs the good folks of Tuna, Texas, in radio and television spots.
The citizenry of the fictional town–the setting for long-running comedies Greater Tuna and A Tuna Christmas–come to life to tout new menu items at the Tex-Mex restaurant that has been revamping itself over the past two years.
The ads were created by Poppywriter, the boutique agency run by Dallas freelancer Poppy Sundeen, who has also created work for Tia’s Tex-Mex restaurants.