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NEW YORK Israel’s national airline, El Al, has charged The Ad Store with rebuilding its U.S. profile after violence and political turmoil in the Middle East dampened tourism to the country for about four years, the client said.
The airline was encouraged by a 15 percent rise in ticket sales in 2005 and has decided to expand its advertising efforts, said client representative Sheryl Stein.
“Last year was an excellent year for El Al and tourism to Israel, so now we’re focusing on promoting ourselves to the general market,” Stein said.
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