Eisner Warns of Predatory Lenders

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ATLANTA A series of television and radio ads created by Eisner Communications for the Advertising Council are expected to begin airing by the end of the month, the agency said.

The campaign is designed to teach consumers how to recognize and avoid predatory lenders who use unethical methods to entice homeowners to refinance their houses with terms that they cannot repay. When consumers default on the loan, the lenders foreclose and take the home.

The independent Baltimore shop produced the ads in English and Spanish.



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