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ATLANTA Eisner Communications has enlisted the characters from the upcoming movie Shrek 2 to promote AMF Bowling Worldwide’s bowling club, according to the agency.
The Baltimore independent said it has teamed with Leading Edge Promotion and DreamWorks Pictures to develop a promotional campaign that includes Shrek character bowling balls, in-store signage, collateral materials and print ads. Customers who sign up for AMF’s Shrek 2 Bowling Club will receive customized bowling balls that feature images of Shrek, Fiona, Donkey and a new character, Puss in Boots.
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