Eisner Succeeds Doner in Maryland

For Johns Hopkins
ATLANTA–Johns Hopkins Medicine has chosen Eisner Communications as its ad agency, replacing incumbent Doner without a review.
The Baltimore winner has a history of healthcare experience.
Neither client nor agency would reveal annual billings. Donor representative David Kiley scoffed at published reports that the account was worth between $2-3 million.
“[We] resign[ed] the account . . . primarily [because of] a low level of spending . . . under $1 million, despite the budget reported,” Kiley said.
Doner downsized its Baltimore presence last fall, moving most executives to its Detroit headquarters.
The client provides clinical services at three hospitals and 18 community sites throughout Maryland.