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WASHINGTON, D.C.
Baltimore’s Eisner & Associates has hammered out a four-year, $16 million contract with the Seattle-based Residential Metal Roofing Association, a newly formed organization, after a competitive review.
The account review was conducted by Seattle consultant Tom Black. Eisner defeated two other finalists for the association’s advertising account: Ketchum Com-munications of Pittsburgh and Cohn & Wolfe in Chicago, a division of Young & Rubicam, the agency said.
“Eisner had the edge on this business because of its experience with the Go RVing Association and the fact they have [helped] put together a number of associations,” Black said.
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