Eisner Joins $200 Mil. Club

Century Council, Vitalspring.com Put Shop in Select Company
ATLANTA–Eisner Communications surpassed the $200 million mark last week with two new account wins, the Century Council and Vitalspring.com.
Together, the Baltimore agency’s new business additions will account for $10 million in billings.
“This is a milestone that puts us on a level playing field with the larger agencies we compete with,” said Abe Novick, senior vice president for strategic business development at Eisner. “The first three questions you get asked when trying to get into a national review are your name, your address and your billings.”
Eisner now joins an elite list of Southeast agencies that have reached the $200 million plateau: BBDO South and J. Walter Thompson in Atlanta; Long Haymes Carr in Winston-Salem, N.C.; McKinney & Silver in Raleigh N.C.; The Martin Agency in Richmond, Va.; WestWayne in Atlanta and Tampa, Fla.; and Zimmerman & Partners Advertising in Fort Lauderdale, Fla.
Over the last year, Eisner has added new clients at the rate of one account per month. The winning streak, sources said, can be partially attributed to the high-energy advertising generated by creative director Stephen Etzine, who came on board after Bill Mitchell left to start his own creative service.
“We’ve made a concerted effort to grow this agency into one of the leading regional players,” said Novick, “but also to make an impact on the national scene.”
The Century Council in Washington, D.C., is a nonprofit organization funded by the wine and spirits industry to promote responsible alcohol consumption. Its particular focus is combatting underage drinking and drunk driving. Eisner won the business after a three-month review that included incumbent MGH, also in Baltimore.
Vitalspring.com, a “product” of Bethesda, Md.-based Medical Internet Solutions (MedIS), is a business-to-business interactive medical data network that provides personalized healthcare information on a worldwide basis.
For example, the online service could be a resource for employees of a subscriber corporation who are looking for up-to-the-moment information on HIV treatments, clinical research and ongoing trials.
Why Eisner? “The agency has a strong background in various aspects of healthcare marketing and the launching of brands that makes them particularly attractive,” said Andy Hertzberg, director of marketing at MedIS. K