Eisner Gets 'Hot' for Maryland Lottery

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ATLANTA Eisner Communications launched two new television spots for the Maryland Lottery this week, the shop said.

The 30- and 60-second commercials promote the lottery’s “Hot Family” series of scratch-off tickets and are running statewide and in the Washington, D.C., area.

The ads appear to be a bizarre European-style music video of a singer and two band members singing a song about being “hot” and making exaggerated gestures.

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