Eisner Brings the Power Home

BALTIMORE – Eisner & Associates here has cut a deal to handle Black & Decker’s consolidated Professional Power Tools Division, an account with a billings potential of $7 million. The account had been split between Leo Burnett Co., Chicago, which handled advertising, and Image Dynamics/Baltimore, which handled public relations. ‘It remains to be seen how much we will bill through them,’ said Tracy Bilbrough, vice president/marketing and sales for the Professional Power Tools division. ‘It is potentially ($7 million) – that’s how much we have to spend on advertising, promotion, pr and events.’ B&D looked at dozens of agencies but had four in the formal review. Eisner and both incumbents were in the final. Bilbrough declined to identify the fourth contender.
Copyright Adweek L.P. (1993)