Eisner Allows Scratching Anytime, Anywhere

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ATLANTA Eisner Communications this week launched its latest work for the Maryland Lottery that includes two broadcast spots, according to the shop.

The Baltimore agency said it has created two 30-second television commercials to promote the state lottery’s Golden Ticket scratch-off game. Each ad uses humor to show that ticket scratching can be done no matter the time or place.

“Cheerleader” features an elderly woman dressed in a cheerleader’s uniform, performing at a football game. While doing routines, she scratches a Golden Ticket with her foot.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in