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After three years of booming revenues at Einson Freeman, the WPP Group’s promotion firm has appointed Carl Nichols as its new president.
Nichols, a veteran of FCA!, D’Arcy Masius Benton & Bowles, Ted Bates Advertising and Grey Advertising, was hired by predecessor Jeffrey McElnea, who will retain his chairman and chief executive titles at the Paramus, N.J., agency. “With Carl handling most of the day-to-day running of the agency, I can concentrate on new business development, new business ventures, acquisitions and expansion moves.”
Fostering cooperation with WPP ad agencies is also a priority, Nichols said.
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