Eight Advance in Postal Service Review

NEW YORK — Eight agencies have advanced in the review for the United States Postal Service’s $100 million account consolidation, sources said. Upwards of a dozen shops returned questionnaires to the Washington, D.C.-based client two weeks ago.

Leo Burnett in Chicago, Arnold in Boston, New York shops Young & Rubicam, D’Arcy Masius Benton & Bowles, Grey, Foote, Cone & Belding and Bates and the team of Campbell-Ewald Advertising in Warren, Mich., and DraftWorldwide in Chicago have all advanced, sources said.

Agency representatives referred calls to the client. The client declined comment.

Four of the seven pieces of the account will be consolidated at one shop [Adweek Online, Jan. 17]. FCB is the direct marketing incumbent, Frankel in New York handles in-store and point-of-purchase advertising, Leo Burnett in Chicago does corporate branding, and Grey Global Group’s MediaCom handles media planning and buying.

The eight contenders are expected to recommend their media arms for the media portion of the account, sources said.

The three pieces of ethnic advertising, handled by three New York shops, are unaffected.