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Eggo’s unexpected appearance in the Super Bowl was not an accident.
The Kellogg brand worked with Netflix on the spot, which appears to be an ad for the frozen waffles brand before it is revealed to be a teaser for the second season of the hit show Stranger Things. Eggo became a part of the Netflix hit during Season 1 when Eleven, the show’s most recognizable character, enters a grocery store and shoplifts several packages of the frozen waffles.
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