Eggert Joins Eleven as Senior Planner

SAN FRANCISCO Eleven Inc. has hired 10-year advertising veteran Heidi Eggert as senior account planner, an agency representative said.

Eggert, 31, most recently worked as an associate marketing manager at E&J Gallo Winery in Modesto, Calif., the rep said. Before that, she spent five years at Fallon, from 1995 to 1998 in Minneapolis and 1998 to 2000 in New York.

At Fallon, Eggert rose from an assistant account planner to senior account planner and brand strategist. During that time, she worked on a new product launch for McDonald’s, assignments for Sports Illustrated and Holiday Inn, and a creative development project for Conseco Insurance & Financial, which won a gold Effie.

As a member of Fallon’s new business team for four years, Eggert helped start the planning department at the agency’s New York office. She also created a new employee program there.

She left New York in 2000 to earn an MBA at the Kellogg Graduate School of Management at Northwestern University in Chicago. During that time, Eggert also studied business in Hong Kong. After graduating from business school, Gallo recruited her to work on the marketing team at its corporate office in California.

Eggert said she decided after about three years at Gallo to return to her roots on the agency side, so she took the job with Eleven in San Francisco. She reports to Eleven CEO Jordan Warren.