Is Effler in Houston's Future?

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By David Gianatasio





BOSTON–Doug Houston and Don Effler, the divorced duo that built Houston Herstek Favat into one of the nation’s hottest agencies in the mid-1990s, have discussed rejoining forces to rescue their sagging fortunes, sources said.





One scenario is a merger of Houston Herstek here and Houston Helm & Co. and Colby Effler, both in Los Angeles, sources said. Uniting the operations would create a viable bicoastal agency with a solid client base and top-notch creative leadership, sources said.





Effler would neither confirm nor deny a recent meeting with his former partner.



















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