Effies Single Out Southern Shops

ATLANTA Eight Southeast agencies have won Effie Awards for a variety of campaigns, officials with the New York American Marketing Association, sponsors of the event, said.

McKinney + Silver, a Havas agency, captured two of its three awards for its Double Take Documentary Film Festival work. The “How Much Reality Can You Handle” campaign was recognized in both the small budget and the culture and the arts categories. The Raleigh, N.C., shop was also honored in the financial services/images category for First Citizens Bank’s campaign, “Do Something Amazing.” Another Havas shop, Arnold in McLean, Va., won in the same category for its Citizens Bank campaign, “Not Your Typical Launch.”

Interpublic Group agencies also fared well. Austin Kelley Advertising in Atlanta won for its ajcjobs.com effort, “ajcjobs.com knows Atlanta,” in the Internet services category. The Martin Agency of Richmond, Va., received an award for its UPS campaign, “We Want to Race the Truck. People Love the Truck,” in the corporate reputation/image category.

Cordiant Communications Group’s DWP/Bates Technology in Atlanta earned an Effie in professional services for its “Empathy 2002” campaign for CDW.

Maxxcom shop Crispin Porter + Bogusky in Miami shared an Effie with Arnold, Boston for their work on behalf of American Legacy in the cause marketing category for the “Truth” campaign.

Independent agencies Doe-Anderson in Louisville, Ky., and T.G. Madison Advertising in Atlanta were also Effie winners. Doe picked up its prize for Maker’s Mark “Stories” series in the beverage/alcohol spirits category, and TGM’s “This is the American Cancer Society” scored in the nonprofit/pro-bono division.

At the 35th anniversary awards presentation at the Marriott in New York, set for June 4, the winners will learn whether they have won a gold, silver or bronze Effie and which agency will receive the grand Effie.

Absolut, Bud Light and Jack in the Box were also honored for ad campaigns that have sustained successful results for five or more years by using a common objective in both strategy and execution.