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CHICAGO Edward Jones is seeking ideas for a new image strategy as it launches a review for the creative portion of its account estimated at between $25-30 million, according to Randy Lindel, the personal consultant handling the search.
The St. Louis-based brokerage firm is searching for an agency that will handle consumer advertising, direct-response creative, and interactive work in North America and the U.K., said Lindel.
Edward Jones had previously used agencies on a project basis.
No creative presentations will be involved in the process, Lindel said.
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