EDS Veteran to Form Atheneum

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Electronic Data Systems marketing chief Don Uzzi is leaving the computer services company to launch a marketing and communications consultancy.

Incorporating the Greek word for “center of knowledge and wisdom,” Uzzi is calling his Dallas company Atheneum Associates.

Uzzi said he plans to work with “four to six high-profile” Fortune 500 clients at a time. Some, but not all, of them will be located in Texas.

Uzzi has been credited with revitalizing the marketing operations and image of EDS in Plano, Texas, over the nearly four years he served as senior vice president of global advertising, marketing and communications.

One well-known ad that contributed to that rebirth featured cowboys herding cats, a television commercial that aired during the 2000 Super Bowl.







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