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Electronic Data Systems has looked at four shops, including incumbent Bates Worldwide, for a global branding assignment that is expected to turn into an estimated $50 million account, sources said.
EDS only started talks with shops in early May. A decision could come in the next two weeks, sources said.
Bates, along with Fallon McElligott in Minneapolis; Grey Advertising in New York; and DDB in Dallas each made presentations to the Plano, Texas-based information systems consulting company, agency insiders said.
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