Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
We’ve all seen it, the good, the bad and the ugly of consumer experience marketing.
The good is a seamless interaction with a brand that approaches shopping with a trusted friend and creates a sense of fulfillment. The bad is getting parked in a digital cul-de-sac by a brand’s nascent and fumbling direct-to-consumer play. And the ugly is disruptive marketing dressed up like experience that comes off as robo stalking to the end user—you. Or who they kinda think you are.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in