Editor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing

Our penultimate Digital Transformation Playbook shows brands need to shed legacy

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

We’ve all seen it, the good, the bad and the ugly of consumer experience marketing.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.