Editor’s Letter: Salute Your Team That Shines Bright

Announcing the inaugural Constellation Awards at Brandweek

Image of a stage with Brandweek logo
As part of Brandweek, we are launching the inaugural Constellation Awards.
Sean T. Smith for Adweek

When we celebrate the year’s most innovative chief marketers at our annual Brand Genius gala, we often hear the same refrain during the honorees’ acceptance speeches and in their profiles—“I’d like to thank my team.”

It’s no surprise, given that brand leaders get their inspiration, support and some of their mojo from the people who work alongside them on a daily basis.

And now it’s time to acknowledge those teams that shine bright.

As part of Brandweek, we are launching the inaugural Constellation Awards, celebrating collaboration and co-creation—essentially, the year’s best team-led marketing efforts.

There are 32 categories in all, including Best Team Effort Using Data Insights, Social and Print to best team brand work in specific categories such as CPG, Travel/Hospitality and Automotive. Special categories also will include honoring team-led efforts in diversity and inclusion (The Equinox Award) and best overall and breakthrough marketing team (The Brandweek A Team Award). Winners will be selected by Adweek senior editors. Check out the entire list of categories below.

Some awards will be announced in advance, while other awards will be revealed live at the gala. All the honorees will be published in the Nov. 11 issue of Adweek. Honorees also will receive two complimentary passes to Brandweek.

I encourage you to learn more about the Constellation Awards and look forward to celebrating with your teams at Brandweek.

What better place to salute your stars!

Constellation Awards Categories

Best Team Effort Categories

Best Team Effort Print Campaign: Awards best team brand work in any print medium

Best Team Effort Digital Campaign: Awards best team brand work in any digital medium

Best Team Effort Using Social: Awards best team brand work in any social medium

Best Team Effort Using Video: Awards best team brand work in any video medium

Best Team Effort Using Mobile: Awards best team brand work in any mobile medium

Best Team Effort Using Emerging Media: Awards best team brand work in any emerging media

Best Team Effort on a 30- or 60-Second Commercial: Awards best team brand work on a 30/60 spot

Best Team Effort Using Influencer Programs/Partnerships: Awards best team brand work with influencer partners

Best Team Effort Using Data Insights/Analytics: Awards best team brand work using data insights

Best Team Effort on a Rebranding: Awards best team brand work on a rebrand initiative

Best Team Effort Using Blockchain: Awards best team brand work using blockchain

Best Team Effort Using AI/AR/Machine Learning: Awards best team brand work using AI/AR/machine learning

Best Team Effort on Brand Purpose: Awards best team brand work on any cause-related initiative

Best Team Effort Focused on Customer Loyalty/CRM: Awards best team brand work on CRM

Best Team Effort Focused on DTC/Commerce: Awards best team brand work on DTC/commerce

Best Team by Category

Best Pharma/Healthcare Team: Honors the best team brand work in Pharma/Healthcare categories

Best CPG Team: Honors the best team brand work in CPG category

Best Technology/Electronics Team: Honors the best team brand work in Tech/Electronics categories

Best Entertainment Team: Honors the best team brand work in Entertainment category

Best Food/Restaurants Team: Honors the best team brand work in Food/Restaurants category

Best Automotive Team: Honors the best team brand work in Automotive category

Best Luxury/Fashion Team: Honors the best team brand work in Luxury/Fashion category

Best Retail Team: Honors the best team brand work in Retail category

Best Financial Services Team: Honors the best team brand work in Financial Services category

Best Travel/Hospitality Team: Honors the best team brand work in Travel/Hospitality category

Best Beverage/Spirits Team: Honors the best team brand work in Beverage/Spirits categories

Special Categories

The Brandweek A Team: Honors best overall and breakthrough marketing team of 2018 and 2019