Editor's Letter: Present Proofing Our Changing World

Our final Digital Transformation Playbook looks to the future

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This is our last Digital Transformation Playbook. For the past 12 months, in a close and unique partnership with Accenture Interactive, we have covered a wide span of topics and themes confronting—often vexing—and inspiring brand marketers stepping into the future. So, it’s apt that this last edition focus on what’s ahead and the futurists who believe that they know what’s out there.

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This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.

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