Editor's Letter: No Guts, No Glory

The thrill of bringing you 'the most powerful women in sports'

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Was anyone really surprised when the raging debate over gender parity tumbled onto the World Cup stage after Team USA’s rout of Thailand? Certainly not its co-captain Alex Morgan, who is among the 28 members of the U.S. women’s national team in an epic legal battle with the U.S. Soccer Federation over pay equity and working conditions that, as it turns out, will enter mediation after the women finish competing.

Morgan’s exceptional leadership and athletic skills along with her growing brand prowess made it a no-brainer to have the superstar kick off our Most Powerful Women in Sports issue, in which she shares the spotlight with 29 equally remarkable media and marketing MVPs.

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This story first appeared in the July 8, 2019, issue of Adweek magazine. Click here to subscribe.