Editor's Letter: It's Viva Las Vegas for Brands

Marketers and exhibitors make their annual march on CES

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For the brand marketers among the 180,000 attendees and more than 4,400 exhibiting companies making their annual march on Las Vegas, the Consumer Electronics Show is both a starting gun and FOMO-charged crucible.

Hard on the heels of the holiday season, it’s the unofficial start of the year and stepping off the plane at McCarran International can be a shock to the system. Once that passes midway through the serpentine taxi line, your schedule, which you’ve hopefully planned carefully to be full, but not so jammed that you’ll miss things or burn yourself out in day one, becomes a reality.

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This story first appeared in the Jan. 7, 2019, issue of Brandweek magazine. Click here to subscribe.