Editor's Letter: How Inspired Is Your Brand?

From fine art to sustainable materials, here's what's sparking executives' brave new ideas

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The most interesting people to interview are the ones with layers, creatives and executives with varied passions and sources of inspiration who transcend any one project or title or brand. This edition’s cover star, Grammy-winning musician and entrepreneur Kasseem “Swizz Beatz” Dean, is one such person.

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This story first appeared in the Nov. 4, 2019, issue of Brandweek.