Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
If you really stop to think about it, the relationship between brands and consumers is changing at mind-boggling speed and with myriad complexities. At every turn consumers are adopting technology, software, platforms and even philosophies that inexorably transcend the traditional relationship between seller and buyer.
A senior marketing exec in the technology sector who I interviewed last week succinctly summed up this dynamic shift when I asked him what brand marketers—at their own peril—are underestimating about modern consumers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in