Editor's Letter: Challenging Conventions at Brandweek

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Brandweek used to be just a magazine. Adweek too, and Mediaweek. The latter of the three is where I first encountered the new digital marketing and media economy as a reporter, covering the rise of the cable business and the nascent stirrings of next-gen content, marketing, distribution and monetization.

A lot has happened in that 20-year span—yes, it’s been that long. The rise of the internet, omnichannel audiences, ad tech, smartphone ubiquity and data-led marketing science.



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This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.