Editor's Letter: Adweek Is Challenging Convention With a New Event Franchise

Our Challenger Brand summit will take place Feb. 6 and 7

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

In pulling together the reimagined Brandweek symposium this past spring and summer we learned a great deal about programming, and hosting, an ambitious thought leadership summit devoted to brand marketers.

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This story first appeared in the November 26, 2018, issue of Adweek magazine. Click here to subscribe.