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Call it a movement. Marketers have never faced such challenging times. Technology is moving fast, killing laggard companies laden with legacy thinking and ending careers of those not nimble nor entrepreneurial enough to embrace the pace of change. On the other hand, marketers have never experienced such opportunity to tap technology to create the meaningful, noninterruptive and empathetic relationships that customers crave and demand from the brands they spend money on.

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This story first appeared in the March 5, 2018, issue of Adweek magazine. Click here to subscribe.