Editor's Letter: a Call to Action at Brandweek

4 themes to help move thought leadership forward

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When we first started pulling the agenda for Brandweek together, the Adweek editorial and events teams agreed we had to create an atmosphere of real engagement and interaction if the summit was going to stand out in an ever-expanding sea of traditionally programmed events. Ditching the panel model was a no-brainer.

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This story first appeared in the September 10, 2018, issue of Adweek magazine. Click here to subscribe.