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Compiling the annual Adweek Agency Report Cards issue feels like a marathon. We crunch numbers, fight over reels, debate the merits of hirings and firings, weigh shops’ strengths and weaknesses. We analyze. Write. Edit. Then do it all again. And again.
The result, though, is what we think is the most comprehensive and reputable evaluation of ad agency performance available.
This 18th installment of report cards will no doubt bring smiles at Deutsch, Goodby and Ogilvy, who tallied well-earned As.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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