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Perhaps the hardest thing for Wells BDDP to grasp about Procter & Gamble’s swift dismissal last week may be this: How could a shop go from having $125 million of P&G business and $100 million of Bristol-Myers Squibb billings on its roster to having zilch from either today?
Forget the weirdness at Wells, which has been the norm for the place since BDDP bought it in 1990 and has been moving at warp speed since December.

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