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BOSTON–Hill, Holliday, Connors, Cosmopulos is preparing a campaign to help launch Edison Light, the first beer from New Century Brewing Co.
Hill, Holliday is handling creative, media and public relations for what sources say will initially be a “seven figure” regional marketing campaign. The low-calorie lager debuts in Massachusetts and Rhode Island next month; national distribution is expected within the next two years. The budget is expected to rise significantly once the brand goes national in 2003, sources said.
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