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Eddie Bauer, which has been redefining itself since emerging from bankruptcy in 2009, tapped Publicis Seattle as its new lead creative agency after a review.
It could not immediately be determined which other agencies competed for the business or if there was an incumbent. In 2012, Bellevue, Wash.-based Eddie Bauer spent nearly $3 million in measured media spending, according to Nielsen.
Publicis declined to comment, referring calls to Eddie Bauer. A company representative confirmed the move to Publicis but did not share additional details.
Backbone Media, a Carbondale, Colo.
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