Ecommerce Explodes in April, With BOPIS More Popular Than Ever

Buy online, pick up in store sales triple year-over-year

a person holding a credit card sitting at a laptop
Adobe's data reflects how Americans have adjusted their spending during the pandemic. Pexels

All that social distancing during the month of April led to huge year-over-year spikes in online shopping, with record-breaking sales logged for retail and buy online, pick up in store (BOPIS) orders.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.