Ecommerce Company ThredUP Rolls Out AI-Powered ‘Goody Boxes’ to Rival Discount Clothing Chains

A digital service takes on T.J. Maxx, Ross and others

ThredUP created Goody Boxes to compete with big name retailers like T.J. Maxx. ThredUP

For shoppers who absolutely love a good deal but hate hunting through racks, ecommerce company thredUP has a new offering just for them. The secondhand retailer has launched Goody Boxes–a non-subscription, no commitment box filled with discounted items for purchase. Over time, thredUP’s Goody Boxes will learn your tastes, using a machine learning algorithm to figure out what you like and dislike based on what you keep and what you send back, essentially taking the rack hunting out of shopping.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.