Ecommerce and Retail Brands Need to Put More Emphasis on Their Customer

It's the surest way to success

a man is smiling; behind him stands another man fixing his collar
In both ecommerce and brick and mortar, the emphasis needs to be on the consumer. Getty Images

In an unforgettable scene from Pretty Woman, Julia Roberts walks into a boutique in Beverly Hills with the clear intention of buying glamorous clothes with funding from her new client. Except she is completely ignored.

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@gardnerz Matthew Gardner is co-founder of Highfield.