Eco-Friendly Koh Hires Fever-Tree's Global Marketing Head for UK Push

Vince Lawson's role is part of the cleaning product brand's international expansion

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Eco-friendly cleaning products maker Koh has named Fever-Tree marketer Vince Lawson to lead the Australia-based company’s operations in the U.K. as part of its push to expand internationally.

Lawson, the former global director of marketing for London-based Fever-Tree will build on Koh’s growth in the U.K. after it reached more than 460,000 households in the first two years of its British launch. His goal is to win over 10%-15% of U.K. households to Koh’s products in the coming year.

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