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NEW YORK Hip-hop fashion brand Ecko Unlimited has launched a print campaign incorporating celebrities like Hugh Hefner, DJ Mix Master Mike of the Beastie Boys and Fat Joe.
The “Dreamnasium II” series was designed to target and challenge the pop culture values that have seeped into the American dream. In one ad, R&B artist Res papers over the image of a wane, white model with her own image—a young, healthy black woman dressed in Ecko’s spring collection.
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